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How We Got Here: Chapter 10 how we got here Jul 28, 2026

The Boring Path to Health

Estimated Read Time: 8 Minutes

Nine weeks ago I started this series with a question I genuinely didn't know the full answer to. I had suspicions, twenty years of working in health and fitness gives you a strong sense that something is off, but I wanted to follow the trail...

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How We Got Here: Chapter 9 how we got here Jul 21, 2026

The Convenience Trap

Estimated Read Time: 10 Minutes

Last week we established that attention is the gateway. Before any industry can change your behavior, it has to capture your focus first. This week is about what happens next.

A few months ago my phone died in the parking lot of a movie theatre...

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How We Got Here: Chapter 8 how we got here Jul 13, 2026

The War for Your Attention

Estimated Read Time: 12 Minutes

Last week we followed the money through modern healthcare. Chronic disease as an economic engine, statins, GLP-1 medications, the incentives that reward treatment over prevention. By the end of it one thing kept nagging at me. None of thos...

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How We Got Here: Chapter 7 how we got here Jul 07, 2026

The Business of Being Sick

Estimated read time: 12 minutes

Last week we traced how modern medicine became extraordinarily good at treating disease while gradually placing less emphasis on understanding how health is created in the first place. By the end of that article, one question kept followin...

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How We Got Here: Chapter 6 how we got here Jun 30, 2026

How Healthcare Lost Health

Estimated read time: 14 min

Last week we looked at how movement quietly disappeared from everyday life. Not exercise, actual movement, the kind that used to just happen as part of being a person. Walking to things, carrying things, using your body as part of a normal day...

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How We Got Here: Chapter 5 how we got here Jun 23, 2026

The Day We Stopped Moving

Estimated read time: 8 minutes

Last week was about cooking, how preparing food slowly shifted from being a normal part of daily life into something people feel like they don't have time for anymore. A pattern kept showing up that I couldn't quite shake.

As things became ...

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How We Got Here: Chapter 4 how we got here Jun 15, 2026

The Day We Stopped Cooking

Estimated Read Time: 10 Minutes

Last week ended with a question I couldn't shake. We'd spent the whole article chasing the fat story, the low-fat movement, the decade where egg yolks became controversial and fat-free Oreos somehow became health food. Strange territory. B...

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How We Got Here: Chapter 3 how we got here Jun 10, 2026

How We Learned to Fear the Wrong Foods

Estimated Read Time: 9 Minutes

Last week we traced how tobacco companies quietly bought their way into the American food industry and brought decades of expertise in engineering habit and repeat consumption with them. What I found when I kept digging was stra...

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How We Got Here: Chapter 2 how we got here Jun 01, 2026

The Day Cigarette Companies Took Over Your Pantry

Estimated Read Time: 10 Minutes

Last week I wrote that maybe you're not broken. Maybe you're just living in a weird time. This week I want to show you one of the first things that made me stop and say: wait, what?

Oddly enough, it starts with scho...

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How We Got Here: Chapter 1 how we got here May 26, 2026

You're Not Broken. You're Living in a Weird Time.

8 minute read

A few weeks ago I caught myself standing in my kitchen eating dinner while simultaneously scrolling Instagram, half-listening to a podcast, and replying to a text message that absolutely could have waited until tomorrow. I had one of ...

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Built to Adapt Pt 8 built to adapt May 12, 2026

It’s All Connected

Over the past seven weeks, we’ve talked about the brain, the nervous system, the immune system, metabolism, hormones, gut health, and movement. On the surface, those topics can seem separate. Most people think about them individually. If they are tired, they think they have an en...

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Built to Adapt Pt 7 built to adapt May 05, 2026

Why Strength Training Is About More Than Muscle

Last week, we talked about gut health and how your body is constantly rebuilding itself based on the inputs you give it. That same idea applies across every system in your body. This week, we’re bringing it into something you can see and feel more dir...

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